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The Dunkin' Donuts Logo: A Sweet Success Symbol of Branding

The Dunkin’ Donuts Logo: A Sweet Success Symbol of Branding

1. IntroductionBeyond its usage as a graphical representation, the Dunkin’ Donuts logo symbolizes coffee culture and quick-service dining. Since its birth, the logo has gone through several changes – just like how a brand in the fast-food industry constantly undergoes evolution and growth. The article would outline the history of the Dunkin’ Donuts logo, its…

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Is Poppy Soda publicly traded? The Market Environment: Analysis

Is Poppy Soda publicly traded? The Market Environment: Analysis

BackgroundAs beverage trends are always changing, consumers have been turning more and more towards functional drinks which offer some kind of health benefit. One of the fast-growing brands in the market is Poppy Soda, the prebiotic sparkling beverage. As interest continues to build with healthy alternative research, quite a few interested investors ask: Is Poppy…

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